ABOUT ME

Hi, I'm Gabriel Borda.
I help founders and small teams bring clarity to their marketing through strategy-first decisions and AI-supported execution.

Based in Geneva, Switzerland, I have over 15 years of experience in marketing and branding. My work focuses on turning ideas into clear direction, where strategy leads, creativity supports, and data helps teams move forward with confidence.

From early-stage to international organizations. Teams I’ve supported through strategy and execution:

SERVICES

FROM CLARITY TO FOCUSED EXECUTION

WHERE WE BEGIN

STRATEGY

Clarity comes first. Execution follows. AI supports the system. 

This is how I typically support founders and small teams. I help you define your direction, priorities, and decisions that guide everything that follows. Together, we craft your positioning, voice, and a clear plan tailored to your goals and audience.

Includes:
- Marketing Strategy Plan
- Brand positioning
- Community foundations

EXECUTION

WEBSITES

Built on strategy, not assumptions.
Once direction is clear, your business needs a digital home, a website that reflects your positioning, performs across devices, and is optimized for Google and AI search

Includes:
- Website creation
- SEO (Google & AI Search optimization)

CONTENT

After setting a solid strategy, content becomes easier and more consistent. Let's ban the guesswork. I help you connect with your audience and build a community through visuals, storytelling, and consistent messaging across channels.

For teams that need scale and consistency, I design AI-supported content ecosystems. From ideation to production and distribution. Always guided by strategy.

Includes:
- AI-supported content workflows
- Video Production
- Photography
- Social Media
- Email Marketing
- Blog

ADS

Amplify what already works.
Once strategy, structure, and content are in place, ads become a powerful way to accelerate results. I design strategic ad campaigns (not those ads that everybody hates) that put your message in front of the right people. Intentionally, efficiently, and without wasting budget.

I use AI-supported optimization to improve targeting, testing and reporting. 

Includes:
- Google
- YouTube
- Instagram
- LinkedIn
- TikTok
- Facebook

APPROACH

WHAT TO EXPECT?

CLARITY FIRST

Every engagement begins by defining direction, priorities, and decisions, so execution stays focused and intentional.

DECISIONS GUIDED BY EVIDENCE

Creativity matters, but it’s guided by context, data, and real-world signals. This balance helps teams make better decisions and build momentum sustainably.

AI-SUPPORTED

AI is used to support consistency, optimization, and scale. Strategy and human judgment always lead.

Elisabeth Pramendorfer Geneva Director - Global Centre for the Responsibility to Protect

We have had the pleasure of working with Gabriel Borda on a number of high-level diplomatic conferences and workshops across Europe, including in Geneva and Brussels. Gabriel has consistently been nothing short of exceptional.

Noam Konig Konig Genève

Very professional and efficient work, easy to work with, and always willing to go the extra mile during shoots.

Brainforest Venture Platform for forests & biodiversity

Big thank you to Gabriel Borda for creating another fantastic video of one of our events.

Lucarne Grenat Sports Media

A big thank you to Gabriel Borda for the magnificent photos he took for GE-Sports, which we were very happy to use to illustrate our article! We of course invite you to follow his work on a daily basis!

Matheus Fonseca Singer / Songwriter

What a special project this was with you. Thank you for everything!

Fernanda Cedaro Founder - Cedaro Travel & Cedaro.CC

Gabriel’s work was essential to building Cedaro’s marketing. He brings together strategy, positioning, and execution with a clear understanding of brand and market.

CONTACT

Book a free session.

One call. Zero pressure. Real clarity.

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