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FOMA: The Hidden Trap Messing With Your Focus
FOMO (Fear of Missing Out) is a big problem. People constantly feel anxious about missing an opportunity, an event, or a trend. But the issue has evolved into something even worse: FOMA (Fear of Missing Anything). ℹ️ FOMO made you afraid of being left out. ℹ️ FOMA rushes you to be everywhere, all the time, doing everything. And let’s be real, this could be messing with your marketing strategy. 🚫 Chasing every new marketing hack? 🚫 Jumping from one social
Ferrari’s amazing storytelling to welcome Lewis Hamilton
Ferrari’s media team has been on another level in welcoming Lewis Hamilton to the team. Their storytelling perfectly captures the legacy, intensity, and emotion that comes with this historic moment. Brands aren’t built on performance alone, and Ferrari gets this. I can’t wait to see more inspiring content from them, and, most of all, I’m really excited that the F1 season is back! 🏎️ ℹ️ This content features Ferrari’s official footage for commentary and educational purposes. ©️ All rights reserved
Real Talk: Are you solving a problem or adding to the noise?
2 out of 3 people feel like ads are irrelevant, then most marketing is just noise. The only way to cut through? Bring value. Build connections. That’s it. 📊 (Source: Marketing Gazette, 2023) Do you agree?
Pitch Event – Brainforest – Video production
Last year in Zurich, Switzerland, I had the opportunity to produce a video for Brainforest, a groundbreaking organization leading innovation in forest conservation. The project documented their Pitch Day event, which marked the conclusion of the 3rd edition of their Venture Program — an inspiring initiative that supports early-stage ventures focused on protecting and regenerating forests around the world. In addition to the video I also photographed the event. Watch the video below: 🌳 Brainforest is the world’s first non-profit
Rooftop Event – Brainforest – Video production
Brainforest’s rooftop event in Zurich was truly inspiring. They gathered visionary partners, like Dr. Frauke Fischer from Peru Puro, to discuss innovation in forest conservation. This was another special opportunity to produce a video and photograph an event hosted by Brainforest. “Big thank you to Gabriel Borda for creating another fantastic video of one of our events.” – Brainforest via LinkedIn Watch the video below: 🌳 Brainforest is the world’s first non-profit venture studio for forests, blending entrepreneurship, environmental impact,
Photography – Album cover: Enquanto a Terra Girar – Matheus Fonseca (2022)
While the talented Brazilian artist Matheus Fonseca was living in Geneva, I had the pleasure of working on the creative direction for the visuals of his album Enquanto a Terra Girar. “What a special project this was with you. Thank you for everything!” — Matheus Fonseca Matheus is an incredibly gifted singer, songwriter, and guitarist, with performances across Europe and Latin America. Collaborating with him on this project was an inspiring journey from start to finish. For this release, I
A Rainy Matchday to Remember: Servette FC vs. BSC Young Boys
On October 3rd, 2021, I had the pleasure of being invited by Mark Delacrétaz and the team at Lucarne Grenat to photograph the Swiss Super League match between Servette FC and BSC Young Boys. “A big thank you to Gabriel Borda for the magnificent photos he took for GE-Sports, which we were very happy to use to illustrate our article! We of course invite you to follow his work on a daily basis!” — Lucarne Grenat It was a rainy
