Ferrari’s amazing storytelling to welcome Lewis Hamilton

Ferrari’s media team has been on another level in welcoming Lewis Hamilton to the team. Their storytelling perfectly captures the legacy, intensity, and emotion that comes with this historic moment.

Brands aren’t built on performance alone, and Ferrari gets this.

I can’t wait to see more inspiring content from them, and, most of all, I’m really excited that the F1 season is back! 🏎️

ℹ️ This content features Ferrari’s official footage for commentary and educational purposes. ©️ All rights reserved to Ferrari.

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Gabriel Borda

15+ years working in Marketing and Branding.
Based in Geneva, Switzerland.
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